Tag: branding

Thoughts

Branding and Naming Strategy: Why Canon EOS R3 Had To Be Named That Way

Featured image from Canon website. The recent release of the Canon EOS R1 shows that the R1 and R3 are essentially the same product line. The two cameras are so similar that Canon could have named the R1 as R3 Mark II, and that might have made more sense. But Canon didn’t. When the R3 […]

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